Andrew Pawlak

Andrew Pawlak founded OneMoreDoor Capital after 22 years working at the intersection of mortgage, technology, marketing, and customer acquisition.

His work has included building lead-generation and conversion systems used across the mortgage and real estate industries, including the systems that powered investor and purchase leads for Zillow and Bankrate between 2012 and 2017.

But one issue has bothered him for a long time.

The person asking for help too often becomes the product.

Since 2011, Andrew has pushed against the traditional mortgage lead-generation model where consumer information is captured, sold, resold, or distributed to multiple companies competing to make the next phone call.

His philosophy has been the opposite.

When someone raises their hand asking for help, technology should connect that person with the company that is actually going to serve them.

It should reduce friction between the two.

Not create another layer of people monetizing the introduction.

Andrew is also the founder and CEO of rebel iQ, a mortgage marketing technology company that builds customer-acquisition and conversion systems for mortgage professionals across the country.

OneMoreDoor gave him the opportunity to take years of ideas about acquisition, technology, conversion, and customer experience and operate them inside a financing business.

That matters because building software for an industry and actually operating inside that industry teach you different things.

At OneMoreDoor, the feedback is immediate.

The company generates the opportunities.

The team talks with the investors.

The financing scenarios are real.

The deadlines are real.

And if a process is confusing, inefficient, or unnecessary, the company experiences that problem firsthand.

Andrew deliberately chose to build OneMoreDoor around business-purpose financing for non-owner-occupied investment property rather than consumer residential mortgages.

Investor financing is a different business.

Investors think about properties, rents, leverage, cash flow, renovations, portfolios, exits, and timelines.

OneMoreDoor gives Andrew and the team the opportunity to build technology and process specifically around those transactions.

It also gave him the opportunity to address another problem he began seeing increasingly in investor finance: the same lead-selling model he had spent years pushing against in residential mortgage.

Websites that appear to help investors find financing can sometimes exist primarily to collect their information and distribute it to multiple lenders or brokers.

OneMoreDoor does not operate that way.

When an investor contacts OneMoreDoor, we do not sell or distribute that inquiry as a lead.

The team evaluates the scenario and, when appropriate, works through its lending relationships to arrange the financing.

The financing scenario may be presented to lending partners. The investor's contact information is not sold as a lead.

At OneMoreDoor, Andrew focuses on the technology, customer-acquisition engine, conversion systems, calculators, internal tools, and processes behind the business.

The objective is not complicated:

Build the kind of investor-financing experience we would want to use ourselves.